There is a popular TV show about group of nerds.
They collect comic books, card games, they're passionate with Indiana Jones, Star Wars, Star Trek, and general fantasy and sci-fi.
They are also playing Dungeons and Dragons and World of Warcraft.
Last thing- they play wow.
After credits of each episode, there is a WB logo flashed on screen.
That's right- Warner Bross, the owner of Turbine, and so, the owner of DDO.
So, WB advertises Blizzard, instead of Turbine.