1. If reward is supposed to be proportional to risk, why are there really challenging level 17 quests that give less XP than fairly ordinary level 7 quests?
2. Why would a company spend likely thousands of person-hours designing, developing, testing and marketing new content, and then give it so little XP that people uniformly recommend to others that they not buy the pack, as I just heard again this morning?
3. Given #1 and #2, and the fact that this could be corrected literally in one day by just changing some XP numbers to more appropriate values, and that not doing this is likely costing Turbine a ton of money in people not buying their new packs, why don't they correct it?