1.) More content. More Raids, more dungeons, more mini quests, more ways to gain xp. We need a larger endgame for the traditional endgame players, but we need a larger early and midgame for the True DDO Endgame: TRing.
2.) Take us up to level 30 (because 28 is not a pretty number to stop on) and invest money into making offshoots of destinies (think like 2 prestiges per destiny. One for each of the stats, so Shadowdancer would have an Int prestige and a Dex prestige) that would come out roughly about U25.
3.) Raise the xp given by some quests. Getting 12k from Elite Power Play is upsetting, to say the least.
4.) Invest some money into crafting to make the gains more noticeable and worthwhile.
5.) Rework the Cannith raid crafting system into a different version of the Shroud items. Do MONTHS of player polls, surveys, etc figuring up what would make these more attractive. Seriously Greensteel is still recommended for lvl 28 content for some people. LVL 28 CONTENT, 4(?) years and 10 levels after it was originally made.
6.) Upgrade some of the graphics in older quests to make them stand up better to some of the new age content.
7.) Make more alternatives to the top end weapons. Maybe such and such weapon is better for this raid and this chain, but is lackluster at this other chain. More varied content means more varied items needed to be the most efficient.
8.) To go with 7, our bags would be 5x10, instead of 5x4. Bank sizes would increase by the same amount.
9.) Make our friends list an account wide thing. Not an individual character setup like it is now.
10.) Finish current prestiges, so we have 3 per class (4 in the case of Arcane casters).