Last night i made a point of asking people who i routinely play with what they thought of the new enhancement pass that was coming in a week or so. I discovered that general awareness of this event is quite low among average players.
I would group players into 3 categories.
1. People who are pretty well informed. A tiny minority. Probably akin to the percentage of people who regularly read and/or post in the forums.
2. People who know something is happening, but they are not sure really what it is, or when it's happening. This is a sizable group of people. Probably the majority. Most of them are stunned when i tell them of the scope of the changes, and that they will have to redo all their enhancements from start when this happens.
3. People who have no idea anything is happening at all. I'm pretty surprised at just how large this group is. A very large minority at the least. I'm not talking about new people here either, nor people who only play an hour a week. I'm talking about people who have been playing for at least a year, and log in most every day. They just don't read the forums.
There really needs to be something done to raise awareness that this is happening, and yes, in your lifetime.
I suggest that all forumites who care begin asking people that they play with if they are aware of the changes. Not doom ranting, or cursing or anything like that. Just make sure they know something is happening, and that they should probably investigate.
Also, Turbine probably needs to do something to get this message out to people. People who don't read the forums, or check any online sites where this might be currently found. The best thing, in my opinion would be some sort of in game mail. Something titled in BIG RED LETTERS, that doesn't look like other mail. It should give the basic idea and scope of what is happening, and ideally links or ways to find more information about this.
Putting notes on the launcher won't work. Many people do not ever look at this. I know this by the number of times i am playing right before a scheduled downtime, which is clearly posted on the launcher. Yet, when i mention it's about to happen, people inevitably say What? When? Now?!.
Just my 2cp on the subject