And finally, the guilds are just my personal current focus for the University. I think they have a good chance of increasing new player retention. The University is about enhancing people's enjoyment of the game through education and research. It can take on and house some things. But it can also point people to existing guilds, chat channels, web pages, etc. And it can be used to help organize things. We'll just have to wait and see what the University does and does not do.