The sheer amount of negative feedback Im seeing on the boards and in game in relation to this new bigbys box, shows that p2w is now ingrained so much into the game culture at this point that some people feel its mandatory for it to be in place in order for them to enjoy playing. Turn the way back machine to 2009, when people were arguing that since its not necessary, its not p2w. Where are many of those people now I wonder? Gone, because at some point they realized the trap for what it was, at exactly the same point they realized that they MUST succumb to the cash grab that allows them to circumvent/mitigate irritating grind mechanics in order to enjoy playing, and then too realized this has happened repeatedly since its inception.
All Turbine had to do to show us how much this entitlement to paid grind circumvention is ingrained into the games culture, is scale the benefits of one item back somewhat, then sit back, and observe.