Turbine needs to advertise & generate some hype. It looks like a lot of people showed up to Neverwinter thinking it was D&D but were disappointed. Turbine can take advantage of that and advertise "real D&D" as opposed to whatever the heck NW is.
They could also carve into the WOW crowd with an "Are you ready to grow up now?" campaign. WoW mesmorized the kiddies but was also built to be played by kiddies.