As a friend has recently said to me DDO is still fun but less fun because it has become too easy. There are many people that have left DDO because well it is pretty darn trivial and has become such less fun to them that they play something else. The death penalty was changed 3 or so years into DDO so there is definitely precendence for this. We players have a voice into how we want DDO to be configured and how we want it to be going forward.
The death penalty change of 3+ years ago gives me hope that the devs will listen and improve DDO. As Madfloyd says NO Challenge NO Fun. Post here and post them loudly - the devs will listen to reason..