It has nothing to do with any type of subscription.
It's a cute euphemism/slang term that has been used for the renewal subscription model attempting to make people feel important because they pay up regularly.
So, you aren't missing anything. It means celebrity in English as well.
Not that any of that has anything to do with this thread, but hey, it's fun to debate semantics when there's nothing to add to the real topic.
A PUG is like a box of chocolates
Get people to read your post.
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