Turbine’s slogan is “Powered by Our Fans." That means more than just words to us. It’s a promise. We pride ourselves on listening closely to you, our players, and working with you to do what’s right.
Turbine is continually looking for ways to stretch the boundaries of pricing and commerce models in our games. That’s the kind of thinking that led to Founder’s pricing in LOTRO and the launch of Free-to-Play in DDO. We’re always focused on providing the best possible value to the widest group of players, but not if it compromises our relationship with our fans.
Recently, we opened an Offer Wall with a selection of ads that got a strong negative response. There were also technical issues that raised valid questions about security. Overall it was a poor user experience that was not up to our standards, and for this we apologize.
Based on your feedback, we’re stepping away from the ‘Offer’ category for now. We’ll keep exploring alternate ways for players who want points to get them. We’ll also continue to innovate in pricing and accessibility because that’s who we are. As of today, the Offer Wall is coming down. We’ll collect all the feedback we’ve received over the last few days and will use it to guide future decisions.
Finally, there was a lot of speculation about how information such as your username or e-mail address was being used by our commerce partners. Ultimately we chose to pass the e-mail address to our commerce partners in the URL to facilitate e-mailing receipts to players. It went no further than that. Neither PlaySpan nor Super Rewards passed the information on. It was stored in the user database only and not transmitted to any of the companies who advertised via Super Rewards. Players who visited the page did not expose any new information to PlaySpan (our in-game store provider) that they did not already have.
Thanks to everyone for your patience as we worked through this. We very much appreciate your support and candid feedback!