Sounds like a bad spam post, right?
quoted thread also includes details on guild housing, there was no hope of holding a coherent discussion about anything else. I decided to make a separate one for discussing this.
Personally, I think it sounds like just another one of those sleazy scams, although I expect a fair bit of marketSpeak from Turbine.
Really, no one answers those surveys honestly, especially not if there is a prize at the end. They must be after something else. E-mail addresses? Phone numbers? Our credit card numbers, provided to them by Turbine for our convenience? OK, probably not that last one, I don't think Turbine would actually do that.
Either way, I don't think this is a good idea.