We know that you don't want to be accused of being criminals, right? Out here in the "real" world, it is not acceptable for a business to raise the price of an item, and then advertise a "sale" on that item that returns the price back to the original price point. That's considered fraud. I would argue that it should also be considered fraud in the turbine store as well.
You have done this in at least one case, and I suspect probably in many cases, with these daily "sales" you have going. When something is originally priced at 521 points, then you jack the price up to 695 and advertise it as being on a "25% off sale" that merely reduces the price back to the original price, this is fraud. It's not legal.
Turbine, you have a dismal track record with many of your current and former customers. During this time when you are trying to bring in fresh player base and appeal to new players and bring more folks into the game, do you really want to alienate folks by committing fraud against them for a buck?
This is in addition to the fact that many players (myself included) are still waiting on their 999 point reward as well as their veteran rewards. And many other players are reporting that they have been billed already since DDO:EU went live, and they have not received their VIP points, despite days going by. And the account support team is apparently very backlogged, because it's taking them literally weeks to answer inquiries.
When people were only paying subscription money which only purchased them access to the servers, then the sorts of delay's and mistakes and bad decisions that are being made now were not as big a deal. But now, people are spending money specifically for turbine points and things from the store. At best, what's going on is incompetence on a massive scale. At worse, intentional defrauding of the customer base.
I have to wonder how a lawsuit alleging fraud brought by a large portion of your active customer base would affect your current litigation with Atari. I'd imagine it would give them some circumstantial evidence to back up their claim that you have shady business practices...