To repeat what has already been said (numerous times, including once already in this thread): The DDO team is made up of a wide diversity of players, covering just about the entire spectrum of the player base. We have some that I believe would self-identify and in general be considered hardcore, others who are more casual. Some who are into the role play part of the game, some who have played permadeath, many who have spent time and effort acquiring gear and such. They bring both their professional and personal opinions to the decision-making process (in meetings, etc.) It's a good thing! Finally, I'm not at all embarrassed about how I play, not sure where you'd get that idea.